Título | Miralite Natura |
Brief | CHALLENGE :Building the basics of the new BGE entity (Building Glass Europe) and developing a more user centric communication - Ensuring global coherence of all the messages - Facilitating the deployment of the new brand platform.INSIGHT:Customers need a partner (not a supplier) who guides them and helps them to set up the needed tools to explain to the end consumers, how the products can ensure a well being and a comfort in their living space.CREATIVE IDEA :A new creative identity being the red thread through all the communications, created to change the perception of Saint-Gobain BGE : Saint-Gobain BGE is no longer a glass manufacturer, it is now a manufacturer of well-being and comfort in everyday life. |
Agencia | DENTSU CREATIVE |
Campaña | The invisible well being manufacturer |
Anunciante | Saint Gobain |
Marca | Saint Gobain |
Posted | Noviembre 2018 |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Prensa y publicaciones |
Director creativo | S�.....ien Z...ni Sólo para suscriptores |
Responsable de conceptos / redactor | M..c S....gre Sólo para suscriptores |
Director artístico | R..y B....rg Sólo para suscriptores |
Fotógrafo | P....ne A...s Sólo para suscriptores |
Productor de la agencia | Mar.......line H...e Sólo para suscriptores |
Diseñador gráfico | M....el Th.....et Sólo para suscriptores |