Título | Stevenage Challenge Board |
Agencia | DAVID |
Campaña | Stevenage Challenge |
Anunciante | Burger King |
Marca | Burger King |
Fecha de primera difusión/publicación | 2019 / 10 |
Producto | Whopper |
Sinopsis | If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online. |
Medio | Digital Billboard/Poster |
Productora | Landia |
Global COO | Sylvia Panico |
Director ejecutivo de creación | Saulo Rocha |
Director ejecutivo de creación | André Toledo |
GCD | Fernando Pellizzaro |
GCD | Jean Zamprogno |
Director creativo | Fred Bosch |
Responsable de conceptos / redactor | Luis Giraldo |
Responsable de conceptos / redactor | Alexander Allen |
Responsable de conceptos / redactor | Jared Schermer |
Director artístico | Felipe Antonioli |
Director artístico | Pedro Sattin |
Director artístico | Andres Tamayo |
Strategy Director | Jon Carlaw |
Planificador de cuentas | Stephanie Salvador |
Jr. Planner | Vanessa Amaral |
Director de cuentas | Stefane Rosa |
Management Supervisor | Jenny Gobel |
Head of Global Production | Veronica Beach |
Productor de la productora | Marina Rodrigues |
Senior Business Affairs Manager | Barbara Karalis |
Director de publicidad | Eric Hirschhorn (Burger King) |
Global CMO | Fernando Machado |
Head of Global Brand Marketing | Marcelo Pascoa |
Sr. Brand Manager of Global Marketing | Rogelio Magana |
Sr. Brand Manager of Global Marketing | Mary Toups |
President | Chris Finazzo |
Head of Marketing | Renato Rossi |
Lead Marketing Communications | Diego Suarez |
Director, Media | Jorge R. Oliveira |
Social Media Digital Marketing | Flavia Guetter |
Media Marketing | Madeline McDermott |
Realizador | Render Panic by The Movement |
Productor ejecutivo | Nico Cabuche |