Burger King - "Stevenage Challenge Board" by PHNX Awards 2020

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TítuloStevenage Challenge Board
Agencia
Campaña Stevenage Challenge
Anunciante Burger King
Marca Burger King
Fecha de primera difusión/publicación 2019 / 10
Producto Whopper
Sinopsis If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online.
Medio Digital Billboard/Poster
Productora
Global COO
Director ejecutivo de creación
Director ejecutivo de creación
GCD
GCD
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Director artístico
Strategy Director
Planificador de cuentas
Jr. Planner
Director de cuentas
Management Supervisor
Head of Global Production
Productor de la productora
Senior Business Affairs Manager
Director de publicidad
Global CMO
Head of Global Brand Marketing
Sr. Brand Manager of Global Marketing
Sr. Brand Manager of Global Marketing
President
Head of Marketing
Lead Marketing Communications
Director, Media
Social Media Digital Marketing
Media Marketing
Realizador
Productor ejecutivo