| Título | Love Crossings |
| Brief | When two people meet each other, one thing should always come along: a condom. That’s why one of Germany’s leading condom manufacturers, BILLY BOY says: love each other – but safely! Sex is healthy and important – now more than ever. Even in the strictest lockdown one more “sex buddy” beyond your own household is still allowed and highly recommended. So especially during corona, we shouldn’t forget about protection and endanger our health even more.We created an OOH campaign to remind people of safer sex, exactly where two have always met each other: at street crossings named after people’s first names, located all over Germany. This way, Anne & Heinrich meet on the intersection of Annenstraße (“Annen street”) and Heinrich-Heine-Straße (“Heinrich-Heine-Street”) in Berlin and David & Erich meet on the corner of Davidstraße (“David street”) and Erichstraße (“Erich street”) in Hamburg, etc.Headline mechanic translation: Always there, when “name 1” and “name 2” meet each other. Tagline translation: BILLY BOY – Love each other |
| Agencia | Serviceplan Campaign |
| Campaña | Love Crossings |
| Anunciante | Mapa Spontex |
| Marca | Billy Boy |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Integrated Media/360 Activation |
| Duración | |
| Entrant Company | SE......LAN G....NY Sólo para suscriptores |
| Media Agency | ME.....US G....NY Sólo para suscriptores |
| Film Production | NE....ST Sólo para suscriptores |
| Global Chief Creative Officer | A..x S...ll Sólo para suscriptores |
| Executive Creative Director & Partner | T...as H...n, M...us K...er Sólo para suscriptores |
| Managing Director & Partner Consulting | F....an K...tz Sólo para suscriptores |
| Senior Art Director | S..e M...e H....ts H...en Sólo para suscriptores |
| Senior Copywriter | M...s Ad....zel Sólo para suscriptores |
| Editor | P....pp Tr.....er, D...el H..l Sólo para suscriptores |
| Final Art Specialist | Nil.......tian Sp....ng Sólo para suscriptores |
| Managing Director | C....in H...t Sólo para suscriptores |
| Managing Director | Ch.....na Li....a, M....na K...rt Sólo para suscriptores |
| Strategist | Do....ee R..n Sólo para suscriptores |
| Designer | C....in ..n ..r H...en Sólo para suscriptores |
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