| Título | A drop of possibilities |
| Brief | The ideaOur idea was to create an impact using a drop of BLOOD. We filled the blood with rael life stories that show how blood donation can change lives and create endless possibilities for others, and themselves.The Craft:We crafted the posters using highly detailed 3D model renderings. We turned real life stories into ‘liquid’ to create the form of blood. Then we turned them into dynamic sculptures to enhance the details. Both the character and sculpture are based on the ancient Chinese style of Qidiao — art made with carved lacquer.A drop of possibilitiesYour blood will make a difference to other’s lives.Please give blood now. |
| Agencia | McCann Health |
| Campaña | A drop of possibilities |
| Anunciante | Shanghai Blood Center |
| Marca | Shanghai Blood Center |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Filosofía | Sólo para suscriptores |
| Problema | Sólo para suscriptores |
| Medio | Cartel |
| Duración | |
| Director ejecutivo de creación | P...re ..o Sólo para suscriptores |
| Director creativo | T...y C...ng Sólo para suscriptores |
| Director creativo | S...on .u Sólo para suscriptores |
| Director artístico | J...y ..e Sólo para suscriptores |
| Director artístico | T...y T..g Sólo para suscriptores |
| Director artístico | J....un ..n Sólo para suscriptores |
| President | C...ie .o Sólo para suscriptores |
| Global Chief Creative Officer | M..t Ea....od Sólo para suscriptores |
| Director de cuentas | E...ne ..o Sólo para suscriptores |
| Responsable de cuentas de agencia | M...y Z..u Sólo para suscriptores |
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