Burger King - "Did you mean Whopper? (Film)" by PHNX Awards 2022
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| Título | Did you mean Whopper? (Film) |
| Agencia | Publicidad Comercial MullenLowe Guatemala |
| Campaña | Did you mean Whopper? |
| Anunciante | Burger King |
| Marca | Burger King |
| Fecha de primera difusión/publicación | 2021 / 5 |
| Producto | Whopper |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | MAY 28TH, INTERNATIONAL HAMBURGER DAY. A DAY WHERE YOU CAN’T EAT ANYTHING ELSE. A DAY THAT’S BECOME A PRICE WAR. SO WHILE EVERYONE WAS SPENDING IN OFFERS AND LOWERING PRICES... THE KING JUST LET HIM BE FOUND. EVERY TIME SOMEONE SEARCHED FOR SOMETHING ELSE TO EAT… THEY FOUND A WHOPPER IN JUST TWO HOURS: 5.2% CTR (*2% ABOVE AVERAGE), 18% RISE IN WEBSITE TRAFFIC, 20.3%INCREASE ON E-COMMERCE SALES, 0% DISCOUNT ON OUR PRODUCTS |
| Medio | Case Study |
| Duración | |
| Brand Manager (Client) | Lourdes Safié - Executive Creative Director: Rodrigo Costas - Digital Manager: Mario Limón - Creative Director: Marielos Soch - Editor: Daniel Castro - Design: Carlos Vásquez - Copy: Daniela Archila |
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