| Título | The Missing Chapter (Film) |
| Brief | We designed a chapter that explains simple biology behind periods. To make the chapter unmissable even in media dark rural areas, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.To make sure the chapter was understood easily, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.Every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up on school walls and on the way to school, where nobody can miss it.TA: Young girls (aged 12+ years) in media dark rural areas, on the verge of entering puberty and at risk to exit school due lack of period education. |
| Agencia | Leo Burnett India |
| Campaña | The Missing Chapter |
| Anunciante | Procter & Gamble |
| Marca | Whisper |
| Posted | Noviembre 2022 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| CEO and Chief Creative Officer | Ra.....ak ..s Sólo para suscriptores |
| CEO and Chief Strategy Officer | D....aj S...a Sólo para suscriptores |
| National Creative Director | S...in K...le Sólo para suscriptores |
| Director ejecutivo de creación | S...l Ch....rh Sólo para suscriptores |
| Executive Vice President | N...t K...r Sólo para suscriptores |
| Associate Executive Creative Director | G...av K...r Sólo para suscriptores |
| Director creativo | In.....et K...m Sólo para suscriptores |
| Responsable de conceptos / redactor | K....en Va....ia Sólo para suscriptores |
| Sr. Art Director | R...ja G...ge Sólo para suscriptores |
| Brand Services Partner | A...ea D...za Sólo para suscriptores |
| Brand Services Associate | P...i Ba....al Sólo para suscriptores |
| Associate Vice President | N..r S...a Sólo para suscriptores |
| Brand Strategy Director | A...li K...th Sólo para suscriptores |
| Head of Films department | J....sh M..u Sólo para suscriptores |
| Productor ejecutivo | A..l So....ne Sólo para suscriptores |
| Realizador | Ak....ha S..a Sólo para suscriptores |
| Productora | O....ad F...s Sólo para suscriptores |
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