| Título | Unusual Suspect |
| Brief | For most people cooking fish can be scary. It’s ugly, it stinks, it squirts, it’s a real mess. Out of control. But let’s chill, it never killed anyone and you might even end up enjoying it. And most of all, it’s worth it because it is deadly delicious.This commercial doesn’t seem to have a lot of humor because it pretty much looks like a classic thriller. Until… the surprising reveal. It borrows all the codes of the genre (but make it funnier) to amplify a very common situation and create a perfect advertising hyperbole.With the direction of Björn Rühmann, well-known for his comic ads, this movie uses dark humor to serve one purpose: stop dramatizing cooking fish and kick out all the clichés. Yes, it’s not the most appealing thing to do but just try it and you’ll be addicted. |
| Agencia | LGM&co |
| Campaña | Unusual Suspect. |
| Anunciante | Pavillon France |
| Marca | Pavillon France |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Lema | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Filosofía | Sólo para suscriptores |
| Problema | Sólo para suscriptores |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Sólo para suscriptores |
| Banda Sonora | Sólo para suscriptores |
| Más información | Sólo para suscriptores |
| Director | B...rn R....nn Sólo para suscriptores |
| Director of photography | ..e D....as Sólo para suscriptores |
| Production | S...b Sólo para suscriptores |
| Producer | E....rd Ch.....ng Sólo para suscriptores |
| Creative Director | N....as Ga.....lon Sólo para suscriptores |
| Artistic Directors and Screenwriters | H...ène Gr......ller &...; M....ux S...en Sólo para suscriptores |
| Sales Director | J....ne Ma.....au Sólo para suscriptores |
| Director of productions | F....an S...n Sólo para suscriptores |
| Advertising Manager | Ca....ne M...ot Sólo para suscriptores |
| Post-production | F..m Sólo para suscriptores |
| Sound studio | T... Sólo para suscriptores |
| Production Director | M...me B...er Sólo para suscriptores |
| First assistant | M...e .e Gr.....lec Sólo para suscriptores |
| Production coordinator | A...ur B...ly Sólo para suscriptores |
| Lead actor | M...me Sa.....ean Sólo para suscriptores |
| Chief decorators | L...e L....te ..d H...tz C....na Sólo para suscriptores |
| Stylist | J...a Vo.....cs Sólo para suscriptores |
| Culinary stylist | F...a Ba....na Sólo para suscriptores |
| Creative Director | H...ène Gr......ller &...; M....ux S...en Sólo para suscriptores |
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