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Amplify, the global creative agency that joins the dots between people, brands and culture, has launched FUTURES, a dedicated innovation practice focused on helping brands embrace and navigate creative technology, entertainment and IP. FUTURES will utilise the power of technology to immerse audiences, capture imaginations and co-create worlds.

FUTURES is part of Amplify’s continued mission to help brands build worlds and break formats with a dedicated offering harnessing the power of emerging technologies to create memorable brand stories and experiences. As an offer FUTURES is already being woven into the DNA of the agency, influencing and shifting the direction in Amplify’s brand work for clients including Activision, Converse, EPIC Games, Google, Nike, PlayStation and Samsung.

FUTURES will be led by Innovation Creative Director, Ed Hallam and Head of Special Projects, Izzy Kertland, pulling together the passions, expertise and experience across Amplify’s global offices in London, LA, New York, Sydney and Paris - including ECD Tim Baggott, Creative Lisa Aoyama and Group Business Director Kate Maidment.

To read the full article, visit The Drum.