Axe - "AXE ft. BZRP"
- Marca: Axe
- País: España
- Anunciante: Unilever
| Título | AXE ft. BZRP |
| Agencia | LOLA MullenLowe |
| Campaña | AXE ft. BZRP |
| Anunciante | Unilever |
| Marca | Axe |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Filosofía | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Director de publicidad | Ca....ne G....ry Sólo para suscriptores |
| Director de publicidad | Fr.....co C....co Sólo para suscriptores |
| Director de publicidad | A...l Ma....ez Sólo para suscriptores |
| Director de publicidad | M...el �...el R....rez Sólo para suscriptores |
| Director de publicidad | Fl.....ia V...ar Sólo para suscriptores |
| Director ejecutivo de creación | T...�s Os....ia Sólo para suscriptores |
| Director creativo | K...n C...li Sólo para suscriptores |
| Director creativo | J...e Z...er Sólo para suscriptores |
| Responsable de conceptos / redactor | N....ia C...a Sólo para suscriptores |
| Responsable de conceptos / redactor | A....to Ca.....ri Sólo para suscriptores |
| Director artístico | N....ia C....ra Sólo para suscriptores |
| Director artístico | P...o M....ni Sólo para suscriptores |
| Design Director | ..n G....er .e Ol....ra Sólo para suscriptores |
| Managing Director | ..m El....on Sólo para suscriptores |
| Director de cuentas | Ca....na A....re Sólo para suscriptores |
| Ejecutivo de cuentas | P...a P....la Sólo para suscriptores |
| Ejecutivo de cuentas | S...�a Pé.......llano Sólo para suscriptores |
| Responsable de la producción | F...pe C....ño Sólo para suscriptores |
| Productor de la agencia | M....na S..o Sólo para suscriptores |
| Public Relations | E....ue Ca.....ro Sólo para suscriptores |
| Public Relations | E....do Vi.....eva Sólo para suscriptores |
| Agency | ..G G...al Sólo para suscriptores |
| Business Leader, Strategy | Fe....co D....ti Sólo para suscriptores |
| Golbal Strategic Planner | G...rd Cr....ow Sólo para suscriptores |
| Realizador | F...pe G...ez Ap....io Sólo para suscriptores |
| Realizador | R...�o C...o Sólo para suscriptores |
| Productor ejecutivo | R...�n Co.....as Sólo para suscriptores |
| Productor ejecutivo | S..e L..o .e P...o Sólo para suscriptores |
| Productor | N...ia l..o Sólo para suscriptores |
| Productor delegado | F...ho Ro.....uez Sólo para suscriptores |
| Director de fotografía | P...o Gu....ro Sólo para suscriptores |
| Production Art Director | ..u Pa....la Sólo para suscriptores |
| Wardrobe | Y....da L..l Sólo para suscriptores |
| Montador | M...el D...as Sólo para suscriptores |
| Postproducción | Bl....ut Sólo para suscriptores |
| Post Production Coordinator | M...ca C....er Sólo para suscriptores |
| Post Production Coordinator | L..e J....nez Sólo para suscriptores |
| Actor /Celebridad | Bi....ap Sólo para suscriptores |
| Música | ..g S..c M...c Sólo para suscriptores |
Acerca de LOLA MullenLowe
Latest News
Lynx and LOLA MullenLowe create a fragrance to win over your date’s cat
Can a product innovation change the rules of attraction? Lynx and LOLA MullenLowe just proved it can with Lynx with Catnip—the first-ever body fragrance infused with catnip, designed to charm both humans and their cats.
A study conducted by Censuswide revealed that 60% of cat owners wouldn’t date someone their cat dislikes. In other words, if her cat doesn’t like you, you’re done.
That’s why Lynx had to step up. For the first time ever, a body scent infused with catnip (Source: IFRA) has been developed in collaboration with Lynx’s expert perfumers.
The Not-So-Secret Weapon: Catnip
Meet catnip—nature’s love potion for felines. This mint-family plant contains nepetalactone, a compound that mimics cat pheromones, making cats instantly drawn to it. Now, for the first time, it’s been bottled into a fine fragrance. The result? A scent so intriguing, it’ll have even the meanest felines rolling at your feet.
"Once we spotted such a powerful insight, we just had to build a product around it. But it was no easy task. Fortunately, we had a bold client willing to take it on. With their expertise in fragrance development, we didn’t just create a campaign—we created a one-of-a-kind product," said Tomás Ostiglia, Executive Creative Director, LOLA MullenLowe.
"Confidence is key—but let’s be honest, if her cat isn’t on board, you’re in trouble. With Lynx with Catnip, we’re giving guys an edge. This idea takes our purpose as a brand and our platform, ‘The Power of a Fragrance,’ to a whole new level," said Caroline Gregory, Global Brand Director, AXE & Lynx.
With a launch film directed by award-winning director Andreas Nilsson, the campaign brings this unexpected idea to life with Lynx’s signature humor. And it doesn’t stop there—it expands into print, OOH, audio, guerrilla marketing, and a bold social push aimed at turning every unfortunate “cat hates guy” story into a love story instead.
This product innovation, along with the full campaign, has been launched first in the UK market, with plans for potential expansion into other regions.
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