Terry's Chocolate - "Board of the Unsquare"

BETC London is supporting the launch of new Terry’s Chocolate Mint with an integrated campaign across TV, OOH, and Radio from 16th October.

Yes, you read that right. Terry’s Chocolate Orange, the iconic British brand, is launching its first major flavour innovation in years.

You may have tasted the White Chocolate Orange, enjoyed the mixed orangey textures of Segsations, and even the ever-so-posh Truffles.

But never before in history has the world seen a round Terry’s Chocolate Mint.

The campaign focuses the ‘Board of the Unsquare’: a collection of British characters as fun and quirky as a Chocolate Orange itself, debating potential new product innovations to tantalise the nation’s tastebuds.

The 20s Claymation launch film was shot by director Victor Haegelin and production company WIZZ.

Lorene Decam, Senior Marketing Manager at Terry’s Chocolate said, “We couldn’t be prouder to introduce our new Terry’s Chocolate Mint to the nation. The iconic shape everyone knows and loves, but a delicious minty flavour for more people to enjoy.”

Nadia Doherty, Creative Director at BETC London, said, “We wanted to create something as fun as Terry’s. Announcing the arrival of Mint was important, but we wanted to celebrate Orange too.”