| Título | Do You See The Difference? (Recruitment Campaign 2023) |
| Brief | Building on our campaign line ‘Seeing tea differently since 1879’ we created special colourblind tests made up of classic Hälssen & Lyon tea blends that are designed to filter out the tea losers from the genuine tea lovers we want to recruit.Ishihara-style colour blind tests made up from real Hälssen & Lyon tea blends that demand closer attention. Found within each circle of tea circle is a unique number – all motifs add up to 1879 – the year Hälssen & Lyon was founded. In keeping with the theme of vision, our headline ‘Can you see the difference?’ is typeset to look like an optometrist’s eye chart. The copy then gives readers a taste of the unique, creative, and often whimsical way, Hälssen & Lyon sees tea. The tea aficionados we’re looking for will immediately get it – and those who are happy with any old soggy tea bag won’t. |
| Agencia | häppy |
| Campaña | Do You See The Difference? (Recruitment Campaign 2023) |
| Anunciante | Hälssen & Lyon |
| Marca | Hälssen & Lyon Recruitment Campaign |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Creative Director | Gi....ca Co.....lli Sólo para suscriptores |
| ECD & Member of the Board | B...s S...l Sólo para suscriptores |
| COO & Member of the Boar | Pa....ia B...a Sólo para suscriptores |
| CCO & Co-Owner | S...ha H...e Sólo para suscriptores |
| Photographer | D..k W...r Sólo para suscriptores |
| Copywriter | M...in G...an Sólo para suscriptores |
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