Kia EV6 GT - "The Limitless Brochure (Board)" by PHNX Awards 2024
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| Título | The Limitless Brochure (Board) |
| Agencia | Innocean Worldwide Italy |
| Campaña | Limitless Brochure |
| Anunciante | Kia Motors |
| Marca | Kia EV6 GT |
| Fecha de primera difusión/publicación | 2023 / 10 |
| Sector Empresarial | Automotor |
| Sinopsis | To reduce paper consumption (about 400 million tons every year) and paper waste in the advertising sector (about 7.8 tons Italian market alone) we created The Limitless Brochure: a one sheet interactive brochure containing a QR code that takes advantage of augmented reality and 3D technology to offer innovative possibilities, without apps or registrations. The great advantage of this support is to be infinitely upgradeable, offering users always new experiences without wasting paper in reprints. |
| Medio | Case Study |
| Creative Director | Alan Dindo |
| Art Director | Eugenio De Riso |
| Copywriter | Cristiano Matrone |
| Account Director | Gianmarco Salina |
| CONTENT MANAGER | Fabiana Rossi |
| Digital Account Manager | Federica Pirola |
| Art Director | Carmen Di Lingua |