| Título | Call Glenn 5 |
| Brief | 'Call Glenn’ was a powerful initiative to raise awareness about the dangers of non-consensual sexting. It was inspired by the tragic story of Glenn, a 15-year-old boy who died by suicide in 2017 after a nude photo of him was shared online without his consent, leading to severe online harassment.Child Focus reactivated Glenn’s old phone and number, transforming it into a powerful tool for advocacy. When people called the number, they heard a voicemail that poignantly narrated Glenn’s story, followed by an invitation to sign an audio petition advocating for stronger legal protections for minors against online sexual exploitation. This unique use of his phone number and voicemail as a medium allowed for direct and personal engagement, making the issue more tangible and emotionally resonant for the public.Glenn’s phone received nearly 38,000 calls, far surpassing the initial target necessary to raise the issue in Belgian parliament. Meanwhile, the entire country was talking about online safety for children, resulting in more than 1.1 million euros in earned media. This led to parliament unanimously approving a bill resulting in Belgium’s first commissioner dedicated to children’s online safety. |
| Agencia | VML |
| Campaña | Call Glenn |
| Anunciante | Child Focus |
| Marca | Child Focus |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Kl....je G...e Sólo para suscriptores |
| Director ejecutivo de creación | K...er Ja....ns Sólo para suscriptores |
| Director ejecutivo de creación | A...n T...as Sólo para suscriptores |
| Miembro del equipo creativo | T...s ..n L..n Sólo para suscriptores |
| Miembro del equipo creativo | P....ck Ve.....en Sólo para suscriptores |
| Design Director | J....ey U..n Sólo para suscriptores |
| MOTION DESIGN | M...el N...et Sólo para suscriptores |
| MOTION DESIGN | A....as .e R...er Sólo para suscriptores |
| MOTION DESIGN | K...l ..n G...t Sólo para suscriptores |
| Fotógrafo | G..g Sm....rs Sólo para suscriptores |
| Productora | ..A .e M...en Sólo para suscriptores |
| Productor ejecutivo | E...e Ro....au Sólo para suscriptores |
| Productor | R..a C...s Sólo para suscriptores |
| Director de fotografía | G...t Ve.....ete Sólo para suscriptores |
| Director de fotografía | L...en Bu....ns Sólo para suscriptores |
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