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TBWA\RAAD has announced the appointment of Derek Green as its new Chief Creative Officer, reinforcing the agency’s commitment to bold innovation and transformative thinking.

With over 25 years of international experience, Green has led award-winning campaigns for some of the world’s most iconic brands—including Verizon, Samsung, McDonald's, KFC, Novartis, P&G, Coca-Cola, AMEX, IBM, Nestlé, and Corona. His creative philosophy aligns closely with TBWA’s Disruption® mantra: to create brave concepts that truly differentiate brands in the marketplace.

Having worked across Australia, the USA, Europe, the Middle East, and Africa, he has built high-performing teams recognized for developing insight-driven marketing and communications strategies that have earned some of the industry’s most coveted awards across three continents.

“We are thrilled to have Derek join our leadership team”, said Reda Raad, Group CEO of TBWA\RAAD. “His track record of championing bold ideas and challenging category conventions makes him the ideal leader to steer our creative vision. We’re thrilled to have him join us at a time when the industry needs to reimagine what’s possible.”

Commenting on his new role, Derek Green added: “I’m excited to join TBWA\RAAD at such a pivotal time for the region, where the industry is primed for brave thinking. True innovation happens when we dare to challenge norms, and I look forward to driving impactful, disruptive solutions that shape the future of our clients’ brands.”

By blending daring creativity with TBWA\RAAD’s signature Disruption® approach, Green will empower clients to seize opportunities in fast-paced markets, shaping brand experiences and effective strategies for lasting success.