Coca-Cola - "Friends "

Former member of the agency's São Paulo office, where he has been working since 2015, Gianesi takes the helm of one of the world's most awarded creative agencies 

In just over a decade in business, DAVID Miami has become one of the most awarded creative agencies globally, recognized for famed work for the biggest brands in the world, including Burger King, Coca-Cola, and Google (Android). The agency announces its new creative leader, Edgard Gianesi, ushering in the next wave of creative excellence as he takes the helm as Chief Creative Officer. 

Affectionately known as Ed, he has a long history with DAVID, having worked for the agency since 2015. Most recently, Ed served as the Executive Creative Director of DAVID’s São Paulo office, where led his team to winning over 25 Cannes Lions, among other prestigious honors from The One Show, D&AD, and Clio, for brands like Coca-Cola, Burger King, and Faber-Castell. Ed takes over from Rafa Donato, who held the position of CCO at DAVID Miami for the past three years and was recently named Chief Creative Officer of Ogilvy Brazil. 

“After years of doing world-class work for brands in Brazil and the UK, Ed will continue helping our clients in the US and from one of our most iconic offices,” says Pancho Cassis, "Ed has a history with DAVID, an agency that highly values its talents and takes pride in seeing them evolve within the network's structure. Moreover, he brings the experience of working with international clients and brands seeking creative excellence as a business differentiator, posed to make an impact in the US market. A warm welcome from our entire Miami team to Ed," says Carolina Vieira, Managing Director of DAVID Miami. 

Ed, a professional with a copywriting background, has built his career working for various global brands. Before joining DAVID, Ed served five years as Global Creative Director at Lowe UK for Unilever (Knorr, Persil, Becel, Signal), Cadillac, and many other brands.  

"DAVID Miami has an incredible track record, and leading this team is a source of pride and a challenge for any creative professional. My goal is to maintain the excellence achieved over the years and keep DAVID Miami at the forefront as one of the most relevant agencies in the world," says Ed. 

DAVID Miami has been working with new clients including Google, Netflix, and Pennington. Today, besides Miami, the DAVID network has more 5 offices worldwide in São Paulo, Buenos Aires, Madrid, Bogotá and New York, with talent from over 25 nationalities.