American Legacy Foundation - "Fair enough: Mother-in-Law"

In the latest edition of the “Monster To-Do List” campaign, from longtime AOR Arnold,
Progressive brings the life-sized sticky note blob back - and it’s more daunting than ever!

In the :30 spot, Parties by Payton, the giant yellow creature follows a party planner around
throughout her day, reminding her of all the things she needs to get done. It does so by not-so-subtly slapping sticky notes everywhere she goes. But even amidst the chaos of throwing a birthday party and being constantly reminded of her to-dos, she is able to get a quick savings quote from Progressive. How? Because Progressive makes the process so quick and easy that it can fit into any busy small business owner's day, so they can get back to doing what they love.

"It was a no-brainer to bring back our lovable [yet somewhat of a nightmare] Monster To-Do
List,” says SVP Group Creative Director Donnell “Dojo” Johnson. “We got great feedback from all kinds of small business owners, who found the campaign truly captures their reality. That, while helpful, their own everyday to-do lists can be a bit of a beast to handle. Now, if you'll excuse me, mine just slapped a sticky note on my keyboard that reads, 'Do timesheets.'"