Technology and Art, Hand in Hand
LiDAR is the acronym for Light Detection and Ranging, a technology integrated into Audi's safety systems that detects distance and depth to generate precise 3D maps of the environment and improve the driving experience and safety of its passengers.
However, some artists are beginning to take this technology further, using it as a creative tool. And so has Audi, which, with the help of digital artist Javier Pardina, has created a 3D representation generated from more than 2 million points of information.
From Oil on Canvas... to the Stage!
But to calculate the distances and depths of a painting, it was necessary to recreate the content of the painting in a real-life setting. This started with prior research, complemented by a casting process, styling, costumes, lighting, and set design faithful to the era in which Velázquez painted his masterpiece.
The project has materialized in a limited edition of 180 units that Audi is delivering to members of its creativity and innovation platform. In addition, the experience has been complemented by a website hosting all the information, extra material, and a making-of of the project.
An unprecedented work in which technology and creativity demonstrate that there is always a new way of seeing things: even the most iconic works in art history.
