AdForum’s Creative Library is a testament to the power and influence of great advertising.
More than 36,000 ad agencies to discover. Over 230,000 ads and marketing case studies. 80,000 award-winning ads.
In short, the Creative Library is the ultimate archive of marketing excellence. It features the very best creative work from around the globe, showcasing the innovations and strategies that have set new industry benchmarks.
AdForum has captured 80,000 award-winning ad campaigns covering the most important industry festivals
Covering 20 years of marketing innovation, the Creative Library enables everyone in the industry to track the evolution of a brand’s marketing strategy. Following the trajectory of a brand through its advertising campaigns, unlocks insight on brand positioning shifts over time. Marketers and creatives can analyze how brands have adapted to changing consumer expectations, new media opportunities and market conditions.
Levi’s set a gold standard in advertising. From Nick Kamen’s Launderette in 1985 to the Legends Never Die 2023 anthem campaign, the brand turned breaking ads into full scale media events.
Our commitment to showcasing work delivers an invaluable resource. Each campaign in the library is not just a snapshot of an ad, but a piece of a wider brand narrative and its interaction with an audience. By studying these campaigns, you can identify brand, category and country trends, monitor creative performance and analyze messaging.
Creative messaging - The word ‘love’ has been used more than 1,114 times in award-winning ad campaigns over the last 10 years
In today’s fast-paced digital landscape, staying ahead of the game is more vital than ever. AdForum is gearing up with AI-powered tech to enhance the way users interact with the Creative Library’s content and utilize its output. From new data visualization tools to benchmarking of competitor and category activity, the library offers rapid access to the most compelling and successful campaigns.
AdForum’s real time content, coupled with its unique global back catalogue, empowers its clients with an overview of marketing creativity as the engine of brand growth.
Apple’s ‘1984’ ad, directed by Ridley Scott, was a cultural moment and is considered one of the most iconic ads of all time, spurring a remake 36 years later by gaming giant, Fortnite
The Creative Library is a global resource for marketers everywhere, delivering valuable insight on advertising trends, brand messaging and who’s winning awards.
So whether you're looking for 2024's winners or want to see that Super Bowl ad with the creative play on Michael Cera, you'll find the answer in AdForum's library. Click here for a couple of free searches.
We offer single user subscriptions through to company-wide, unlimited usage at a fixed annual rate. To find out how you can access the AdForum Creative Library, click here.
Or email us on nyc@adforum.com
About AdForum
AdForum is where brands meet creativity. With more than 3m visitors annually and a 20-year global reputation as the destination for marketing news and insight, AdForum.com is the leading platform for our industry.
