| Título | The Boobless Babe |
| Agencia | Accenture Song DK |
| Campaña | The Boobless Babe |
| Anunciante | Ekstra Bladet |
| Marca | Ekstra Bladet Newspaper |
| Posted | Noviembre 2018 |
| Sector Empresarial | Periódicos, revistas, libros |
| Sinopsis | For the past 41 years, Denmark’s most infamous tabloid, Ekstra Bladet, has featured thousands of women’s breasts on page 9. But to underline Ekstra Bladet’s new position, “Welcome to reality”, we decided to tamper with the iconic page for the first time ever on October 7th, also known as National Breast Cancer Day. |
| Problema | Ekstra Bladet is the biggest tabloid in Denmark. |
| Medio | Case Study |
| Director creativo | Niels Heilberg |
| Responsable de conceptos / redactor | Lasse Vintersbølle |
| Director artístico | Claus Collstrup |
| Director artístico | Karl Kristian Krarup Kjær |
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