| Título | Be My Guest |
| Agencia | DDB & Tribal Amsterdam |
| Campaña | Be My Guest |
| Anunciante | KLM |
| Marca | KLM |
| Posted | Enero 2013 |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Sinopsis | KLM introduces Meet & Seat. With this service you can choose who you want to sit next to on a KLM flight, by simply matching your social media profile with other passengers. To support this launch, we invited Internet users to have a ‘virtual chat’ with one of six Dutch celebrities (famous in different fields of interest). And possibly win a trip accompanying them on a KLM flight. To drive traffic to the site we seeded 3 interest-specific films that collected over 11 million (!) YouTube views. Visitors on average spent 3.2 minutes on the campaign site. |
| Medio | Case Study |
| Duración | |
| Productora | Media.Monks |
| Director creativo | Olaf van der Geld |
| Director creativo | Sanne Braam |
| Responsable de conceptos / redactor | Paul Fraser |
| Responsable de conceptos / redactor | Sharon Cleary |
| Director artístico | Olaf van der Geld |
| Director artístico | Christopher Pugmire |
| Director artístico | Keith Kornson |
| Fotógrafo | Bert Teunissen |
| Productora | Caviar |
| Productor de la agencia | Steven Beukers |
| Productor de la agencia | Denise Wolterbeek |
| Illustrator | Julian Burforf |
| Illustrator | Lorenzo Milito |
| Postproducción | Souverein |