Título | Striptease |
Agencia | Drugstore |
Campaña | Napster Subscription Service |
Anunciante | Napster |
Marca | Napster |
Posted | Noviembre 2005 |
Sector Empresarial | Otros servicios en línea |
Filosofía | Dont those 30-second previews on music download sites like iTunes piss you off? You don't get enough of the track to decide if you like it. Well, with a Napster Subscription, you get the whole thing. The following commercial for Napster was launched at www.getthewholething.co.uk, and attracted over 4 million unique visitors in one month. The campaign met its targets so rapidly that the UK TV airtime planned for the campaign was cancelled. The accompanying screensaver is part of a range of bonus extras being made available to Napster subscribers in the UK and US. Other bonus extras include wallpapers, Casting Couch footage and a charity auction of the bra & knickers worn by the stripper during the shoot. |
Medio | Televisión |
Duración | |
Mercado | Estados Unidos, Reino Unido |
Postproducción | Framestore |
Productora | Godman |
Montaje | The Quarry |
Realizador | Ben Sedley |