Lose Your Licence, Lose Your Independence 1
This ad is part of the ACT Responsible Collection
- Marca: Road Safety Authority
- País: Irlanda
- Anunciante: Road Safety Authority
| Título | Lose Your Licence, Lose Your Independence 1 |
| Agencia | Forsman & Bodenfors Dublin |
| Campaña | Lose Your Licence, Lose Your Independence |
| Anunciante | Road Safety Authority |
| Marca | Road Safety Authority |
| Fecha de primera difusión/publicación | 2024 / 8 |
| Sector Empresarial | Seguridad Vial |
| Filosofía | When you lose your licence, you become reliant on other people - family, friends, colleagues - to take you where you need to go. That’s OK once or twice but, when you are disqualified for any length of time, you soon become a problem for others. When you lose your licence, you lose your independence. Our campaign presents the idea of losing your licence and your independence in a memorable, off-beat way. We see our disqualified driver literally carried around by friends and family. This shows the lack of freedom the disqualified driver has and also shows what a pain they become to others. It makes disqualification seem as embarrassing and unwelcome as possible. |
| Medio | Redes Sociales |
| Duración | |
| Offline Studio | Final Cut |
| Director ejecutivo de creación | Damian Hanley |
| Senior Creative | Rob McBride |
| Senior Art Director | Laura Rice |
| Senior Art Director | Udi Ovadia |
| Senior Client Director | Dave Power |
| Client Manager | Stephanie Urban |
| Responsable de la producción | Brian Daly |
| Productor | Ruth Drury Byrne |
| Productora | Antidote Films |
| Realizador | Chris Balmond |
| Productor | Andrew Freedman |
| Productor delegado | Paula Stewart |
| Casting Director | Shauna Griffith |
| Casting | SG Casting |
| Location Manager | Liz Kenny |
| 1st AD | Jonny Shaw |
| Director de fotografía | Will Bex |
| Stunt Coordinator | Brendan Condren |
| Sound Recordist | Rob Moore |
| Diseñador | Joe Fallover |
| Responsable de vestuario / estilista | Sarah Flanagan |
| Hair and Makeup | Barbara Conway |
| Gaffer | Stephen McCarthy |
| Offline Editor | Sam Bould |
| VFX Company | JAMVFX |
| Post-production Producer | Jennifer Connolly |
| Postproducción | Penco Post |
| Sound Designer | Owen Griffiths |
| Sound Designer | Graeme Elton |
| Empresa de creación sonora | Sight&Sound |
| Música | John Walsh |
| Música | Symphonic Ireland |
| Music Clearance | James Radford |
| Music Clearance | Radford Music |
| Creative Retoucher | Dona Gorska |
| Director de publicidad | Sarah O’Connor |
| Director de publicidad | Annette Ferguson |
| Director de publicidad | Brian Johnson |
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