| Título | Moments in the Making |
| Agencia | Energy BBDO |
| Campaña | Moments in the Making |
| Anunciante | 1-800-Flowers |
| Marca | Harry & David |
| Fecha de primera difusión/publicación | 2021 / 10 |
| Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes |
| Sinopsis | Called “Moments in the Making,” the integrated campaign was designed to demonstrate how Harry & David helps customers make moments: Moments of joy, connection, and laughter. A gift from Harry & David is a moment in the making. The campaign is designed to appeal to younger gift-givers, encouraging them to consider Harry & David gourmet food and wine for gifting and sharing this holiday season. “Our goal was to develop a unique campaign that would encourage new customers to consider Harry & David for their holiday entertaining and gifting needs,” said Steve Lightman, Group President, Gourmet Foods and Gift Baskets, 1-800-FLOWERS.COM, Inc. “The spot brings the brand to life in a celebratory way, showing how Harry & David helps customers create memorable and meaningful moments. We can’t wait for everyone to see it.” “We are truly excited about this new holiday campaign for Harry & David,” said Josh Gross and Pedro Pérez, Co-Chief Creative Officers of Energy BBDO. “We hope this work inspires everyone to unbox a moment of sharing or to enjoy effortless entertaining with Harry & David.” |
| Medio | Televisión |
| Duración | |
| Montaje | Uppercut |
| Audio Company | Sonic Union |
| Co-Chief Creative Officer | Josh Gross |
| Co-Chief Creative Officer | Pedro Pérez |
| Freelance Creative Directors | Erich Funke |
| Freelance Creative Directors | Nick Cade |
| Head of Integrated Production | John Pratt |
| Freelance Producer | Kelsey Barrentine |
| Executive Director of Music | Daniel Kuypers |
| Group Business Manager | Katie Rogulich |
| Senior Talent Business Manager | Brooke Bramson |
| Associate Talent Manager | Felipe Ramos |
| Project Managers | Rick Glatz |
| Project Managers | Richie Alday |
| Client Service Director | Anna Bleers |
| Jefe de cuentas | Rachel Broghammer |
| Strategy Director | Lauren Brown |
| Group Director, Integration Strategy | Leah Gritton |
| Junior Strategist | Justin DeJesus |
| Productora | Vivamoneky |
| Realizador | Daniel Addelson |
| Productor ejecutivo | Johnny Parker |
| Head of Production | Emil Lofgren |
| Montador | Micah Scarpelli |
| Assistant Editor | Sarah Welty |
| Head of Production | Lisa Sadek |
| MD | Lisa Houck |
| VFX | John Geehreng |
| Mix Engineer | Rob Ballingall |
| Producción musical | Barking Owl |
| Media Agency | Camelot Strategic Marketing & Media |
| Media Strategy Lead | Alfred Van Hoven |
| Digital Operations & Strategy | Ann Do |