| Título | The Big Uno |
| Agencia | Leo Burnett |
| Campaña | My Burger Promotion |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Fecha de primera difusión/publicación | 2014 / 10 |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | The documentary-style TV campaign interviews people that got close, but not close enough to being a ‘My Burger’ winner. With one couple having an identical flavour combination to the winner but forgetting to enter their burger, and another couple having an identical flavour combination, bar one or two ingredients. Each of the couples interviewed, one per week, feel robbed of not being one of the five ‘My Burger’ winners. |
| Medio | Televisión |
| Duración | |
| Productora | Biscuit Filmworks UK |
| Postproducción | MPC LDN |
| Audio Post Production | 750mph |
| Responsable de conceptos / redactor | Phil Deacon |
| Responsable de conceptos / redactor | Caroline Rawlings |
| Director artístico | Phil Deacon |
| Director artístico | Caroline Rawlings |
| Director creativo | Matt Lee |
| Director creativo | Peter Heyes |
| Director ejecutivo de creación | Justin Tindall |
| Planificador de cuentas | Caroline Baron |
| Media Agency | OMD UK |
| Media Planner | Faye Gilman |
| Realizador | Tony Barry |
| Productor de la productora | Jess Ensor |
| Montador | Sam Sneade |
| Montaje | Speade |