TítuloHSBC Hong Kong Rugby Sevens - Bring your game
Agencia
Campaña HSBC Hong Kong Rugby Sevens - Bring your game
Anunciante HSBC
Marca HSBC
Fecha de primera difusión/publicación 2013 / 3
Producto HSBC Hong Kong Rugby Sevens
Sector Empresarial Equipos deportivos, Eventos deportivos
Sinopsis Saatchi & Saatchi's launch campaign for HSBC celebrates its sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens, the jewel in the crown of the HSBC Sevens World Series.
The fully integrated campaign centres on Sevens as an ‘unleashed’ form of rugby. A faster, more expressive format on the pitch, and equally expressive off the pitch, where the carnival atmosphere sees the majority of fans wear elaborate fancy dress. #BRINGYOURGAME is an invitation to players and fans to join in.
The film pits elite teams from the Series – including the likes of Dan Norton from England, DJ Forbes from New Zealand and Carlin Isles from the USA – against tribes of fans dressed in outlandish costumes. An epic hip-hop style ‘battle’ ensues, with each set of protagonists showing off their respective skills. 
Medio Televisión
Duración
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Productora SomeSuch and Co.

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