| Título | #ItBeginsWithABlanket |
| Agencia | Saatchi & Saatchi |
| Campaña | #ItBeginsWithABlanket |
| Anunciante | UNICEF |
| Marca | UNICEF UK |
| Posted | Noviembre 2016 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | The campaign film follows the journey of the character, Yana, a nine year-old girl living in a refugee camp who is looking for and collecting childhood objects, including clothes, boots and a teddy bear. As the film unfolds, we see the girl take everything she has found and use it to build a fire. In a life where warmth is just as essential as human comfort, even her teddy bear ends up in the flames. By the end, Yana is in the family’s tent - happy, safe and warm - being wrapped in a blanket provided by Unicef, the world’s leading children’s organisation. |
| Problema | Make people realise the enormity of the largest humanitarian disaster since WWII and its devastating effects on children. |
| Medio | Televisión |
| Duración | |
| Montaje | Final Cut |
| Director ejecutivo de creación | Rob Burleigh |
| Responsable de conceptos / redactor | Felipe Sampaio |
| Planificador de cuentas | Polly Evelegh |
| Responsable de cuentas de agencia | Paola Natellis |
| Responsable de cuentas de agencia | Sarah-Cate Agnew |
| Responsable de cuentas de agencia | Henrietta Kerr |
| Productor de la productora | Anne O'Neill |
| Productora | Somesuch |
| Realizador | Luke Seomore |
| Realizador | Joseph Bull |
| Montador | Darren Baldwin |
| Montador | Laura Harris Producer |
| Productor de la productora | Luke Copeland |
| Productor ejecutivo | Tim Nash |
| Postproducción | Framestore |
| Postproducción | Edwin Metternich |
| Colorista | Chris Anthony |
| Audio Post Production | Final Cut |
| Empresa de creación sonora | Patch Rowland |
| Sound Designer | Deborah Whitfield Sound Producer |
| Music Producer | Cliff Wilson |
| Director artístico | Gabriel T Garcia |