| Título | Never Surrender |
| Agencia | McKinney |
| Campaña | Never Surrender |
| Anunciante | Perfetti Van Melle |
| Marca | Mentos |
| Posted | Marzo 2014 |
| Sector Empresarial | Chicles |
| Lema | Long Last the Fresh! |
| Sinopsis | This is Mentos' first TV work in the U.S. for their candy-shelled gum. Set at a real medieval castle, the spot celebrates the gum’s long-lasting freshness through a new kind of hero: a happy-go-lucky, gum-chewing soldier (who just so happens to be impaled by arrows). The spot taps into the brand’s quirky yet cheerful nature, introducing the tagline, “Long Last the Fresh!” |
| Medio | Televisión |
| Duración | |
| Montaje | Fluid |
| Música | Butter Music & Sound |
| Responsable de la creación | Jonathan Cude |
| Director ejecutivo de creación | peter nicholson |
| Responsable de conceptos / redactor | Zac Milner |
| Director artístico | Cody Pate |
| Productor | Brian Fox |
| Productora | Hungry Man |
| Realizador | Steve Bendelack |
| Productor ejecutivo | James Covill |
| Productor de la productora | Pamela Asbury |
| Montador | John Piccolo |
| Productor ejecutivo | Laura Relovsky |
| Productor ejecutivo | Ian Jeffreys |