Título | Get in the Game |
Agencia | Wieden + Kennedy |
Campaña | Get in the Game |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Noviembre 2007 |
Producto | Family Play |
Sector Empresarial | Consolas de videojuegos |
Sinopsis | Facing a late game 4th & Goal situation against the Washington Redskins, the Philadelphia Eagles decide to go for it and get stopped short of the goal line. As the victorious Redskins players run off the field, one of the players coming into focus is neither large, athletic or even a guy its an 80 year old grandma, Ms. McGregor. Still sweaty and fully padded from the previous play, Ms. McGregor emphatically states this is her house to the joy of her raucous teammates. |
Problema | To create excitement around the new Family Play feature on NBA Live 08, FIFA Soccer 08 and Madden NFL 08 on the Nintendo Wii, and allow a more simple game playing experience for consumers. |
Medio | Televisión |
Duración | |
Postproducción | Joint Editorial House |
Director creativo | Jose Cabaco |
Director creativo | Jed Alger |
Responsable de conceptos / redactor | Joe Staples |
Director artístico | Sean Donnell |
Director de cuentas | Steve Barry |
Ejecutivo de cuentas | Victoria Krueger |
Productor de la agencia | Endy Hedman |
Director ejecutivo de creación | Jelly Helm |
Director ejecutivo de creación | Steve Luker |
Productor ejecutivo agencia | Ben Grylewicz |
Audio Post Production | Eleven |