| Título | Red River |
| Agencia | Wieden + Kennedy |
| Campaña | NCAA Football '08 - EA Sports |
| Anunciante | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Julio 2007 |
| Producto | NCAA Football '08 |
| Sector Empresarial | Consolas de videojuegos |
| Lema | How Does It Feel? |
| Sinopsis | Shot entirely using NCAA Football 08 game footage, this spot changes the history of the final play of the epic 2007 Fiesta Bowl match-up between the heavily favored Oklahoma Sooners and underdog Boise State Broncos. Similar to the real game, Boise State attempts the Statue of Liberty play on the game winning 2 point conversion attempt. This time, though, an Oklahoma linebacker stuffs the Broncos running back just short of the end zone. |
| Problema | To create excitement around the launch of NCAA Football '08 and allow college football fans to interact more deeply than ever with their favorite teams. |
| Medio | Televisión |
| Duración | |
| Producción musical | Extreme Music |
| Empresa de creación sonora | Joint Editorial House |
| Director creativo | Jose Cabaco |
| Director creativo | Tim Wolf |
| Responsable de conceptos / redactor | Clarence Ford |
| Director artístico | Sean Donnell |
| Director de cuentas | Steve Barry |
| Director de cuentas | Victoria Krueger |
| Productor de la agencia | Endy Hedman |
| Director ejecutivo de creación | Jelly Helm |
| Director ejecutivo de creación | Steve Luker |
| Productor ejecutivo agencia | Ben Grylewicz |
| Productora | Form |
| Realizador | Jesse Dylan |
| Producción musical | MoPhonics |