| Título | The Messenger |
| Agencia | Wieden+Kennedy |
| Campaña | Arla Skyr - The Messenger |
| Anunciante | Arla Foods |
| Marca | Arla Skyr |
| Fecha de primera difusión/publicación | 2015 / 4 |
| Sector Empresarial | Yogures |
| Sinopsis | W+K London introduces Icelandic yogurt brand Arla Skyr to the UK with the 90-second spot “The Messenger.” |
| Filosofía | The titular character is a young boy who delivered messages from the only telephone of a small Icelandic town in 1968. “Many say that the boy’s efficiency is the reason the town had only one telephone until 1978″ the narrator explains. Blink and you’ll miss the first nod to the product the spot is promoting around the 40 second mark, as the boy takes a quick break for a bowl of yogurt before running off again. Near the end of the spot, the agency finally ties things together when the narrator says, “However far he went, he was never far from a bowl of skyr…and that’s just as true today,” as the next shot shows the boy as a middle aged man. The spot’s whimsical narrative, dry humor and pastel color palette vaguely recall Wes Anderson, and while it takes its time getting around to introducing the brand, the prolonged introduction serves to reinforce the brand as “Iceland’s yogurt,” which is a large part of what makes it unique. “The Messenger” does a lot to build a charming portrait of Icelandic perseverance, one W+K hopes will stick with people when they’re in the grocery aisle. |
| Medio | Televisión |
| Duración | |
| Montaje | Final Cut |
| Montaje | Final Cut |
| Efectos especiales | MPC LDN |
| Realizador | Dougal Wilson |
| Productora | Blink London |
| Montador | Joe Guest |
| Director creativo | Dave Day |
| Director creativo | Larry Seftel |
| Director artístico | Thom Whitaker |
| Director artístico | Danielle Noel |
| Responsable de conceptos / redactor | Thom Whitaker |
| Responsable de conceptos / redactor | Danielle Noel |
| Director ejecutivo de creación | Tony Davidson |
| Director ejecutivo de creación | Iain Tait |
| Productor ejecutivo agencia | Danielle Stewart |
| Director de cuentas | Katherine Napier |
| Director de cuentas | Will Hunt |
| Responsable de cuentas de agencia | Maria Kofoed |
| Responsable de cuentas de agencia | Head of Digital Design |
| Planificador de cuentas | Theo Izzard-Brown |
| Planificador de cuentas | Rachel Hamburger |
| Productor de la agencia | Matthew Ellingham |
| Creative Producer | Michael Winek |
| Productora | Blink London |
| Productor ejecutivo | James Studholme |
| Productor delegado | Ewen Brown |
| Director de fotografía | Karl Oskarsson |
| Postproducción | Julie Evans |
| Postproducción | Executive Post Producer |
| Flame Artist | Tom Harding |
| Colorista | Jean-Clément Soret |
| Empresa de creación sonora | Anthony Moore |