| Título | Launch |
| Agencia | Roose & Partners |
| Campaña | Identify Yourself - Mitsubishi |
| Anunciante | Mitsubishi Motors of North America |
| Marca | Mitsubishi |
| Posted | Marzo 2000 |
| Producto | Carisma |
| Sector Empresarial | Automóviles |
| Lema | Identify Yourself |
| Sinopsis | MITSUBISHI: IDENTIFYING A BRAND When Roose won the Mitsubishi account in 1999, it was a marque synonymous with Shogun and little else. But Mitsubishis expertise extended beyond 4x4s into sophisticated saloons, ingenious people carriers, as well as cult-status supercars. In short, there was a model for almost any type of driver. The new slogan Identify Yourself challenged buyers to look for individuality in their choice of car, rather than conformity. Its a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. Already, the car buying public are starting to take notice. And identify themselves. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Productora | MPC LDN |
| Director creativo | Nick Fordham |
| Director creativo adjunto | Danny Lloyd |
| Responsable de conceptos / redactor | Neil Chappell |
| Director artístico | Phil Gooch |
| Productor de la agencia | Jessica Ferguson |
| Realizador | Sue Worthy |