| Título | #BlackedOutHistory |
| Agencia | DDB Canada |
| Campaña | #BlackedOutHistory |
| Anunciante | Ontario Black History Society |
| Marca | OBHS |
| Posted | Noviembre 2021 |
| Sector Empresarial | Concienciación social sobre la discriminación racial / étnica / los discapacitados |
| Sinopsis | Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years.To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history.Of the 255 pages, only 13 remained.Copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves. |
| Filosofía | To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history. Of the 255 pages, only 13 remained. To launch the campaign, copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves. The packages included recommendations for curriculum reforms and a CTA driving online, where we rallied support around the hashtag #BlackedOutHistory. The book became a symbol of protest, used by members of parliament to pressure the government to change the curriculum. |
| Problema | How do you show how little Black History is taught? You get rid of everything else. Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years. |
| Resultado | The campaign was a hit, with 5.6 million impressions online and a feature on the front page of Canada’s national newspaper. It also sparked policy change discussions, forced the textbook makers to take action, and led to teachers rethinking how they educate their students. |
| Medio | Case Study |
| Duración | |
| Music Prod Company | Vapor Music Group |
| Managing Director | Megan Hardisty |
| Chief Strategy Officer | Graham Candy |
| Business Director | Laura Rodriguez |
| Responsable de cuentas de agencia | Alexa Prest |
| Global Chief Creative Officer | Ari Weiss |
| Director ejecutivo de creación | Craig Ferguson |
| Director ejecutivo de creación | Erin Kawalecki |
| Director creativo adjunto | Allie Keith |
| Director creativo adjunto | Dan Szczepanek |
| Responsable de conceptos / redactor | Dan Szczepanek |
| Responsable de conceptos / redactor | Rebecca Skinulis |
| Director artístico | Allie Keith |
| Director artístico | Mariam Alqasim |
| Diseñador gráfico | Allie Keith |
| Productor de la agencia | Vivian Poon |
| Productora | Alfredo Films |
| Director/Executive Producer | Alexander Henry |
| Productor ejecutivo | Holly Rowden |
| Postproducción | Sauce Digital |
| Executive Post Producer | Alexander Henry |
| Executive Post Producer | Holly Rowden |
| Montador | Shivam Pandya |
| Montador | Nick Brooks |
| Music Producer | Lindsey Bates |
| Music Creative Director | Ted Rosnick |