| Título | Window Shopping |
| Agencia | Rethink Communications Inc. |
| Campaña | Window Shopping |
| Anunciante | IKEA |
| Marca | IKEA |
| Fecha de primera difusión/publicación | 2022 |
| Sector Empresarial | Comercios de proximidad, tiendas especializadas |
| Sinopsis | To grab attention from an always-busy big city media landscape, and prove to Torontonians that IKEA’s downtown store was truly “made for downtown living,” we created living ads out of the city itself—using real homes (with real people in them!) and turning them into instantly recognizable IKEA “billboards.” Unlike a traditional installation or advertisement, utilizing real homes with real people enabled IKEA to highlight a wide breadth of people and living spaces—especially small-space living—representing and celebrating the diversity of life in Toronto. |
| Medio | Case Study |
| Duración | |
| Music / Sound Design | Vapor Music Group |
| Productora | Undivided Creative |
| Director artístico | Zachary Bautista |
| Responsable de conceptos / redactor | Geoff Baillie |
| Responsable de la creación | Aaron Starkman |
| Responsable de la creación | Mike Dubrick |
| Director creativo | Joel Holtby |
| Director creativo | Zachary Bautista |
| Director creativo | Sean O’Connor |
| Director creativo | Hans Thiessen |
| Realizador | Jeremy Thompson |
| Director de fotografía | Jeremy Thompson |
| Montador | Tyler Erdelac |
| Productor | Christa Lindsay |
| Strategist | Sean McDonald |
| Strategist | Shereen Ladha |
| Strategist | Jay Fleming |
| Jefe de cuentas | Erica Francis |
| Director creativo adjunto | Geoff Baillie |
| Printing House | ProPrint Services Inc. |
| Senior Integrated Producer | Terri Winter |
| Director de cuentas | Megan Christopher |
| Director de cuentas | Tracey Cronin |
| Responsable de cuentas de agencia | Chaityadeep Singh Mainee |
| Audio Producer | Kailee Nowosad |
| Casting | Groundglass Casting |
| Casting | Faces and Places Talent Agency |
| VFX & Color | Hardave Grewal |
| VFX & Color | Dan McCarthy |
| Director de publicidad | Brooke Lougheed |
| Director de publicidad | Jordan Sequeira |
| Digital Manager | Kevin Martins |
| Director of Print Production | AJ Merrick |
| Group Account Director | Kiara Wilson |
| Head of Marketing | Johanna Andrén |
| Media Agency | Carat |
| Music Director | Ted Rosnick |
| PR Leader | Lisa Huie |
| Studio Artist | Todd Bennett |
| Studio Artist | Justin Chan |
| Studio Artist | Stephanie Sherwood |
| Studio Artist | Nabil |
| Studio Director | Brad Kumar |