| Título | The Race of Two Minds |
| Agencia | Saatchi & Saatchi |
| Campaña | #WomanKind |
| Anunciante | WeightWatchers |
| Marca | Weight Watchers |
| Fecha de primera difusión/publicación | 2016 / 5 |
| Sector Empresarial | Comida |
| Filosofía | Discover more about Weight Watchers #womankind and how you can build a stronger, healthier and kinder relationship between mind and body: http://bit.ly/TwoMinds Does the right mindset really make a difference? Weight Watchers #womankind put it to the test by documenting one woman on two separate runs. One listening to a recording of her negative thoughts, and the other to her positive thoughts. Which mindset do you think will win the race? |
| Medio | Televisión |
| Duración | |
| Productora | Rattling Stick |
| Postproducción | Electric Theatre Collective |
| Audio Post Production | Grand Central Recording Studios |
| Director ejecutivo de creación | Ricardo Figueria |
| Director creativo | Lucy Titterington |
| Director creativo | Alex Sattleker |
| Director creativo | Linda Weitgasser |
| Responsable de conceptos / redactor | Lucy Titterington |
| Responsable de conceptos / redactor | Linda Weitgasser |
| Planificador de cuentas | Lisa Bowcott |
| Cinematografia | Kinga Papp |
| Account Handler | Sheridan Snellgrove |
| Account Handler | Victoria Selley |
| Productor | Michael Hanney |
| Productora | The Quarry |
| Realizador | Ed Morris |
| Montador | Ellie Fry |
| Audio Post Production | Ben Leeves |