TítuloGive Extra, Get Extra Campaign
Campaña Give Extra, Get Extra
Anunciante Wm Wrigley Jr. Co.
Marca Extra
Fecha de primera difusión/publicación
Sector Empresarial Chicles
Sinopsis How can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal.
Medio Case Study
Banda Sonora Music: "Can't Help Falling in Love." Vocals: Haley Reinhart Piano: Casey Abrams
Director ejecutivo de creación
Director creativo
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Productor ejecutivo
Director de cuentas
Productor ejecutivo
Productor de la productora
Efectos especiales The Mill
Productor de la productora
Managing Director
Managing Director
Clean up
Digital Project Manager
Assistant Director
Group Brand Director
Digital Strategy Director
Color Assist
Traffic Director
2D Artist
2D Artist
Responsable de la producción
Production Coordinator
Record Label ole Media Management L.P.
Audio Post Producer
Audio Post
Production Services

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