Give Extra, Get Extra Campaign
- Marca: Extra
- País: Estados Unidos
- Anunciante: Wm Wrigley Jr. Co.
| Título | Give Extra, Get Extra Campaign |
| Agencia | Energy BBDO |
| Campaña | Give Extra, Get Extra |
| Anunciante | Wm Wrigley Jr. Co. |
| Marca | Extra |
| Fecha de primera difusión/publicación | 2015 / 10 |
| Sector Empresarial | Chicles |
| Sinopsis | How can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal. |
| Medio | Case Study |
| Duración | |
| Banda Sonora | Music: "Can't Help Falling in Love." Vocals: Haley Reinhart Piano: Casey Abrams |
| Productora | Rattling Stick |
| Director ejecutivo de creación | Andrés Ordóñez |
| Director creativo | Pedro Pérez |
| Director artístico | Andrés Ordóñez |
| Director artístico | Josejuan Toledo |
| Director artístico | Jesus Diaz |
| Responsable de conceptos / redactor | Andrés Ordóñez |
| Responsable de conceptos / redactor | Pedro Pérez |
| Responsable de conceptos / redactor | Sofía González |
| Productor ejecutivo | John Pratt |
| Director de cuentas | Erin Welsh |
| Realizador | Pete Riski |
| Productor ejecutivo | Joe Biggins |
| Productor de la productora | Tessa Mitchell |
| Efectos especiales | The Mill |
| Colorista | Luke Morrison |
| Productor de la productora | Adam Battista |
| Sonido | STIR Post |
| Managing Director | Daniel Kuypers |
| Managing Director | Jeff Adkins |
| Clean up | Lianne Sinclair |
| Digital Project Manager | Brittany Peskind |
| Assistant Director | Katheryn Batista |
| Group Brand Director | Elke Anderle |
| Digital Strategy Director | Zach Graham |
| Color Assist | Mikey Pehanich |
| Traffic Director | Matt Darnall |
| Diseñador | Adrian Navarro |
| 2D Artist | Randy McEntee |
| 2D Artist | Michael Sarabia |
| Responsable de la producción | Andrew Sommerville |
| Production Coordinator | Grace Tober |
| Record Label | ole Media Management L.P. |
| Audio Post Producer | Mindy Verson |
| Audio Post | Matt Holmes |
| Production Services | Twentyfour Seven |