Título | Unplugged |
Agencia | Leo Burnett Sydney |
Campaña | Unplugged |
Anunciante | Bonds |
Marca | Bonds Bloody Comfy Period Undies |
Posted | Julio 2021 |
Sector Empresarial | Lencería, ropa interior, pijamas |
Sinopsis | To launch its new Bloody Comfy Period Undies, Bonds is on a mission to inspire period confidence by encouraging teens to Live Life Unplugged. Leakproof, better for the planet, and bloody comfy, the undies reduce the need for disposable products, allowing people to experience periods “unplugged.” To celebrate this new, more natural way to period, Bonds enlisted Jasmin Tarasin to shoot a series of candid interviews and live performances by an all-star gang of female artists. The songs are part of ‘Unplugged’ - a bespoke acoustic-style album inspired by the artists' own period experiences. You can stream the full album here: https://open.spotify.com/album/0CySpybUuKZOkN22oFVGbo... |
Medio | Interactivo |
Duración | |
Productora | Photoplay Films |
Director creativo | Michelle Walshe |
Senior Art Director | Stacey Karayannis |
Senior Copywriter | Ellie Dunn |
General Manager | Naomi Gorringe |
Director de cuentas | Kim Thompson |
Senior Integrated Producer | Michelle Browne |
Director | Jasmin Tarasin |
On-set Director | Jessica Lewton |
Productor ejecutivo | Oliver Lawrance |
Productor | Emma Thompson |
Productor delegado | Lucy Sparke |
Director de fotografía | Katie Milwright |
DP Content | Sky Davies |
Director artístico | Vanessa Cerne |
Montador | Joelle Baudet |
Postproducción | White Chocolate |