| Título | Whatever Your Journey, it Starts Here |
| Agencia | Halal |
| Campaña | The Social Hub |
| Anunciante | The Student Hotel |
| Marca | The Social Hub |
| Fecha de primera difusión/publicación | 2022 / 10 |
| Sector Empresarial | Hoteles y alojamiento |
| Filosofía | The Student Hotel has made a major rebrand to The Social Hub, with a new website and identity now live at www.thesocialhub.co. The Student Hotel has rebranded as The Social Hub to better reflect its guest profile and mission, with ambitions to double the number of properties within seven years. The rebrand and repositioning has been brought to life by HALAL Studios, who are the architects behind the ‘Open Doors' concept - a lively and colourful 360° introduction campaign called ‘Whatever Your Journey, it Starts Here’. The ‘Open Doors’ creative aims to give people a sneak-peek into the different rooms at The Social Hub, sparking imagination and inspiring people to start a new journey. The campaign features striking photography by HALAL’s Eliza Jo Tratlehner and a bright cinematic video by Berlin based directors A Nice Idea Studio. The campaign video of ‘Whatever Your Journey, it Starts Here’ depicts the journeys the brand’s community go on and how these come together through experiences at The Social Hub – from a personal growth journey of a student, to a business growth journey of a entrepreneur building an impactful business, to travellers meeting new people. The video shows connections being made and is an invitation to join The Social Hub’s community. The rebrand will kickstart with the exciting launch of two new hotels this autumn: Madrid, opening in October, and Barcelona Poblenou, opening in November. |
| Medio | Interactivo |
| Duración | |
| Mercado | Alemania, España |
| Productora | Halal |
| Director de publicidad | Jason Steere |
| Director de publicidad | Niek Bults |
| Director de publicidad | Rahel Ritchie |
| Director de publicidad | Lara Yegenoglu |
| Managing Director | Caroline Hagoort |
| Strategy Director | John Connell |
| Director creativo | Pascal Duval |
| Director artístico | Tom Sibma |
| Junior Creative | Noemi Tombeur |
| Responsable de conceptos / redactor | Alex Rigby |
| Productor de la agencia | Dorothy Bany |
| Responsable de cuentas de agencia | Julie Cousty |
| Director de proyectos | Britt van den Berg |
| Responsable de la producción | Job Sanders |
| Realizador | A Nice Idea Studio |
| Productor | Janneke Mushonga |
| Director de fotografía | Bjoern Knetchel |
| Gaffer | Sergio Fuida |
| Production Service Company | New Moon Productions |
| Service Producer | Joseph Roncelli |
| Director de producción | Ivan Martinoz |
| 1st AD | Aaron Dormer |
| Casting Director | Meritxell Civico |
| Responsable de vestuario / estilista | Cristina Malcorra |
| Make-Up Artist | Susana Sanchez |
| Art Department | Laura Folch |
| Postproducción | Mind and Image |
| Editor / VFX Supervisor / Grading | Nicolas Giraldon |
| Compositor de música | Raven Artson |
| Sound Designer | Peter Golovtchiner |
| Fotógrafo | Elza Jo Tratlehner |
| Photography producer | Charlotte Brugman |
| Productor delegado | Rachel van As |
| Director de producción | Jessie van de Wiel |
| Gaffer | Jhonathan Baena |
| Digital Assistant | Lukas Kwiatek |
| Light Assistant | Dennis Erfmann |
| Responsable de vestuario / estilista | Lisa Anne Stuyfzand |
| Make-Up Artist | Kimm Bakkers |
| Decorador | Floor Knaapen |
| Retocador | Ruud van Doorn |
| Casting Director | Nuray Kurşun |
| Casting | The Rats |