| Título | Usher x 1738 AI Powered Limited Edition Bottle |
| Agencia | FRED & FARID New York |
| Campaña | Usher x 1738 AI Powered Limited Edition Bottle |
| Anunciante | Rémy Martin |
| Marca | Remy Martin |
| Fecha de primera difusión/publicación | 2022 / 7 |
| Sector Empresarial | Whisky, ginebra, vodka? |
| Sinopsis | In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocabulary to describe the taste of Cognac. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, Usher’s avant-garde depiction of tasting notes is turned into artwork, making the invisible, visible. The beauty of the AI was to visually translate what’s never been seen before: taste. |
| Medio | Web Film |
| Duración | |
| Productora | Iconoclast |
| VFX Company | The Mill New York |
| Actor /Celebridad | Usher |
| Realizador | we are from LA |
| Director de fotografía | Ryley Brown |
| Assistant Director | Scott Harris |
| Responsable de vestuario / estilista | April Roomet |
| Make-Up Artist | Nicole Patterson |
| Productor ejecutivo | Charles-Marie Anthonioz |
| Productor ejecutivo | Valerie Romer |
| Productor delegado | Tracy Broaddus |
| Diseñador | Akshay Tiwari |