Título | Umbrellas |
Agencia | WCRS |
Campaña | Umbrellas |
Anunciante | BMW |
Marca | BMW |
Posted | Marzo 2000 |
Sector Empresarial | Automóviles |
Lema | The Ultimate Driving Machine |
Sinopsis | We see a BMW driving towards us across a white flat desert floor. As it comes closer we see hundreds of umbrellas blowing across the screen. The BMW does not veer from its straight course. A voice over tells us that because wind can come from any direction so a BMW must be aerodynamic from any direction. |
Medio | Televisión |
Duración | |
Mercado | Reino Unido |
Productora | Ridley Scott Creative Group |
Director creativo | Leon Jaume |
Responsable de conceptos / redactor | Nick Kidney |
Director artístico | Kevin Stark |
Productor de la agencia | Richard Firminger |
Realizador | Adrian Moat |