| Título | Ice Cream Cone |
| Agencia |
BBH
|
| Campaña |
Boddingtons
|
| Anunciante |
InBev / Labatt Brewing Company
|
| Marca |
Boddingtons
|
| Fecha de primera difusión/publicación |
1992 / 7
|
| Sector Empresarial | Cervezas, sidras, cervezas ligeras
|
| Lema | The Cream of Manchester |
| Sinopsis | Ice cream cone made of Boddingtons. The cone is yellow like the golden colour of Boddingtons and the ice cream is white like the creamy head on a pint of Boddingtons. |
| Filosofía | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| Problema | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| Medio |
Publicidad en revistas
|
| Mercado | Europe |
| Director ejecutivo de creación |
Sir John Hegarty
|
| Responsable de conceptos / redactor |
Tom Hudson
|
| Director artístico |
Mike Wells
|
| Fotógrafo |
Tiff Hunter
|
