| Título | Dead man |
| Agencia | Saatchi & Saatchi |
| Campaña | Have you got what it takes - COI |
| Anunciante | Central Office of Information |
| Marca | Nursing |
| Fecha de primera difusión/publicación | 1997 / 2 |
| Producto | Recruitment |
| Sector Empresarial | Empleo de los funcionarios, de la policía y del ejército |
| Lema | Have you got what it takes ? |
| Sinopsis | Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career. |
| Problema | Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career. |
| Medio | Publicidad en revistas |
| Mercado | Reino Unido |
| Director creativo | Adam Kean |
| Director creativo adjunto | Alex Taylor |
| Responsable de conceptos / redactor | Mike McKenna |
| Director artístico | John Messum |
| Fotógrafo | Graham Cornthwaite |
Más creaciones
VER TODOEvacuation
- MARCA:
- British Army
- AGENCIA:
- Accenture Song
The Army of the Future
- MARCA:
- The British Army
- AGENCIA:
- Accenture Song
World’s To-Do List
- MARCA:
- Project Everyone
- AGENCIA:
- Accenture Song
The Army Of The Future
- MARCA:
- The British Army Recruitment
- AGENCIA:
- Accenture Song
Mixtape’22
- MARCA:
- NCS
- AGENCIA:
- Accenture Song
The World's to Do List
- MARCA:
- Project Everyone
- AGENCIA:
- Accenture Song
A Soldier is A Soldier (1mn)
- MARCA:
- The British Army
- AGENCIA:
- Accenture Song
A Soldier is A Soldier (30s)
- MARCA:
- The British Army
- AGENCIA:
- Accenture Song
Your Army Needs You
- MARCA:
- The British Army
- AGENCIA:
- Accenture Song