| Título | What’s In A Name |
| Agencia | Wieden + Kennedy |
| Campaña | What’s In A Name |
| Anunciante | Ghetto Film School |
| Marca | Ghetto Film School |
| Fecha de primera difusión/publicación | 2021 / 3 |
| Sector Empresarial | Educacion superior, Escuelas |
| Filosofía | Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency W+K NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of color and what they are (or aren’t) capable of. The film features voice over by Spike Lee and Alfre Woodard, both of whom are involved with the school. Additionally, the students of GFS star in and filmed many of the scenes, reflecting the inclusive force and spirit of the nonprofit. With humble beginnings in the South Bronx, this organization is redefining the future of film by serving thousands of young, multicultural creative talent across the world. |
| Medio | Web Film |
| Duración | |
| Mix Company | Wave Studios |
| Voice | Spike Lee |
| Voice | Alfre Woodard |
| Director de publicidad | Stosh Mintek |
| Director de publicidad | Montea Robinson |
| Director de publicidad | Elaine Delgado |
| Director ejecutivo de creación | Karl Lieberman |
| Managing Director | Neal Arthur |
| Responsable de conceptos / redactor | Funmi Adejobi |
| Director artístico | Daniel Koo |
| Head of Integrated Production | Nick Setounski |
| Senior Producer | Yukino Moore |
| Junior Producer | Christopher Gonzalez |
| Productora | Bryght Young Things |
| Realizador | Jordan Hall |
| Realizador | Luis G. Santos |
| Productor ejecutivo | Daniel Navetta |
| Productor | Steve Cozzarelli |
| Montaje | Cut+Run |
| Montador | Aika Miyake |
| Post-production Producer | Brady Fiero |
| Editorial Company Executive Producer | Amburr Farls |
| Managing Partner | Michelle Eskin |
| VFX Company | Jogger Studios |
| Responsable de la producción | Diana Cheng |
| Director creativo | Andy Brown |
| Flame Artist | Michael Vaglienty |
| Flame Assistant | Jorge Tanaka |
| Executive Producer, Mix | Vicky Ferraro |
| Sound Design and Mix | Isaac Matus |
| Mixer | Aaron Reynolds |
| Sound Company / Music Company | Future Perfect Music |
| Music Producer | Maxwell Gosling |
| Compositor de música | Victor Magro |
| Fotógrafo | Michael Kusumadjaja |
| Productor | Theresa Kusumadjaja |
| Fotógrafo | David Gonzalez |
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