| Título | Dad |
| Título (Lengua original) | Papà |
| Agencia | Ogilvy Italy |
| Campaña | Dad |
| Anunciante | Wind |
| Marca | Wind |
| Fecha de primera difusión/publicación | 2014 / 9 |
| Sector Empresarial | Servicios de telecomunicaciones |
| Sinopsis | The film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time. He makes a conscious decision not to speak to him over the phone or by email. Because when the heart needs to speak, technology falls silent. A universal and very current theme: in recent years the potential consequences of increasingly pervasive technology in people’s lives and affections has been vigorously debated. With this gesture Wind does not withdraw from the debate, quite the opposite, it stands closer than ever to the people and their real feelings. |
| Filosofía | This is not a spot; it is not traditional advertising. For this project Wind and Ogilvy & Mather have created a short film to tell a story with an unexpected point of view on communication between people. A brief, poignant and honest film that tells us that, sometimes, using technology to communicate is not everything. Sometimes, there are things we cannot - or do not want to - say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. Wind is aware of this, demonstrating that it knows us very well, and takes a respectful and courageous step back which we can only appreciate. |
| Medio | Televisión |
| Duración | |
| Banda Sonora | To build a home |
| Música | Cinematic Orchestra |
| Responsable de la creación | Giuseppe Mastromatteo |
| Responsable de la creación | Paolo Iabichino |
| Director creativo | Giordano Curreri |
| Director artístico | Giordano Curreri |
| Director creativo | Marco Geranzani |
| Responsable de conceptos / redactor | Marco Geranzani |
| Supervisor de clientes | Silvia Sgarbi |
| Director de cuentas | Ethiopia Abiye |
| Productor de la productora | Francesca d'Agostino |
| Postproducción | Corte 11 |
| Audio Post Production | Top Digital |
| Productora | Mercurio Cinematografica |
| Productor ejecutivo | Francesco Pistorio |
| Productor de la productora | Danielle Joujou |
| Realizador | Giuseppe Capotondi |
| Director de fotografía | Tat Radcliffe |
| Montador | Guido Notari |
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