Título | Blank Canvas |
Agencia | Ogilvy UK |
Campaña | Blank Canvas - Ford |
Anunciante | Ford Motor Company |
Marca | Ford |
Posted | May 2008 |
Producto | Kuga |
Sector Empresarial | 4x4 |
Lema | Kuga from Ford. Feel the difference |
Filosofía | The creative idea is born from a blank canvas, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga |
Problema | To deliver a pan-European multi-media campaign for the Ford Kuga their first entry into the highly competitive crossover market alongside models such as Toyatas RAV4. Kuga is positioned as a Kinetic All Wheel Drive Crossover and takes its cues from the key principles of Kinetic Design Fords new approach to vehicle design, a la the new Mondeo and Focus. |
Medio | Televisión |
Duración | |
Mercado | Europe, Francia, Alemania, Reino Unido, Italia, España |
Postproducción | MPC LDN |
Montaje | Final Cut |
Miembro del equipo creativo | Björn Persson |
Miembro del equipo creativo | Richard Baynham |
Miembro del equipo creativo | Paul Miles |
Miembro del equipo creativo | Adam Staples |
Director creativo | Greg Burke |
Planificador de cuentas | Stephen Wallace |
Realizador | Nicolai Fuglsig |
Productora | Morton Jankel Zander (MJZ) |