Título | Office |
Agencia | Grabarz & Partner |
Campaña | Hey Electricity, get ready for the Taycan. |
Anunciante | Dr. Ing. h.c. F. Porsche AG |
Marca | Porsche Taycan |
Posted | Noviembre 2019 |
Sector Empresarial | Automotor |
Sinopsis | Electricity has been a part of our lives for quite some time now. Without complaining, this once-powerful force fulfills our dullest tasks – from powering electric toothbrushes to trimming our lawns. It’s time to say “thank you” – what Porsche does in these longcopy print ads. Because they want to give something back in the form of the Taycan, the luxurious first all-electric Porsche that electricity can finally have fun with again. |
Problema | The new Taycan is the first all-electric Porsche – and the first electric sports car with the true Porsche soul. |
Medio | Prensa y publicaciones |
Responsable de la creación | Ralf Heuel |
Chief Executive Officer (CEO) | Reinhard Patzschke |
Miembro del equipo creativo | Ralf Nolting |
Miembro del equipo creativo | Frederik Wetzel |
Director creativo | Tim Lehnebach |
Director artístico | Thomas Schraudolf |
Director artístico | Alessandro Perri |
Responsable de conceptos / redactor | Ralf Heuel |
Responsable de conceptos / redactor | Frederik Wetzel |
Responsable de conceptos / redactor | Gabriela van der Linden |
Responsable de cuentas de agencia | Manuela Brückner |
Comprador de arte | Gilles Kintziger |
Producción | Jörg Nagel |
Finishing | Marc Janocha |