Loterías Y Apuestas Del Estado - "Robbery"

Proximity Madrid

Proximity Madrid Madrid, España

5643

Marca: Loterías Y Apuestas Del Estado
País: España

Anunciante: Loterías Y Apuestas Del Estado

Título	Robbery
Agencia	Proximity Madrid
Campaña	Robbery
Anunciante	Loterías Y Apuestas Del Estado
Marca	Loterías Y Apuestas Del Estado
Fecha de primera difusión/publicación	2019 / 5
Sector Empresarial	Lotería y juegos de azar
Filosofía	BACKGROUND “La Primitiva” is one of the most beloved products sold by the state lottery administration (Loterías y Apuestas del Estado). Everyone dreams of winning La Primitiva, and we discuss what we would do if it happened with our relatives, friends, and colleagues, but... do we actually buy tickets? IDEA The campaign revolves again around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. But now, Mr. Destiny is who goes arround the real world in person, searching for winners. But he always chooses the worst possible moment.
Medio	Televisión
Duración	72 seconds
Global Chief Creative Officer	Eva Santos
Director ejecutivo de creación	Susana Pérez
Creative Director	David Vijil
Supervisora creativa	Raul Somaza
Supervisora creativa	Fernando Esteban
Director artístico	José Luis Diez
Executive Account Director	Cristina Esteras
Brands Group Director	Javier Arranz
Account Director	Sandra Cabrera
Ejecutivo de cuentas	Esla de Murga
Communications Director	Laura Carrillo
Head of Production	Gemma Selga
Production Company	Antiestático
Director	Álvaro Brechner
Productor ejecutivo	Antonio Ruiz
Producer	Roberto Arias
Director de fotografía	Carlos Catalán
Montador	Nacho Ruiz-Capillas
Post Production	La zapatilla roja
Sound Studio	Mr. Peaks