Rothco/Daintree - "Couple 4"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

4732

Título	Couple 4
Agencia	Rothco, part of Accenture Song
Campaña	Shred of Decency
Anunciante	Rothco/Daintree
Marca	Rothco/Daintree
Fecha de primera difusión/publicación	2015 / 4
Sector Empresarial	Concienciación social sobre la discriminación racial / étnica / los discapacitados
Filosofía	When ROTHCO and Daintree discovered that sections of the No Campaign were producing these materials and spreading lies, they put their heads together and came up with a new product called ‘A Shred of Decency’ – confetti made from 100% recycled lies.
Problema	Almost two years in the making, the referendum on the legalisation of same-sex marriage in Ireland will take place on 22 May 2015. United in their beliefs, ROTHCO has joined forces with Daintree Paper, (a stationery shop on Camden Street, Dublin), in order to get the positive message for marriage equality out into the world. There has been tense debate between the Yes and No camps in the run up to the referendum. Notably, elements of the No Campaign have stirred up controversy by spreading flyers which contain factually incorrect statements such as, “They [homosexuals] will contract cancers earlier in life.”
Medio	Prensa y publicaciones
Productor de la agencia	Jessica Derby
Director artístico	Stephen Rogers
Responsable de conceptos / redactor	Shane O'Brien
Responsable de cuentas de agencia	Sarah McGann
Productor	Jessica Derby
Productor de la agencia	Stevi Russel
Director ejecutivo de creación	Alan Kelly
Productor	Stevi Russel