Título | Absolut Comeback / Absolut Recycled |
Brief | To dramatise that Absolut uses as much recycled glass as possible, the designers smashed Absolut bottles and used the shards to create the mould for a new, "recycled" bottle. |
Campaña | Absolut Comeback / Absolut Recycled |
Anunciante | The Absolut Company |
Marca | Absolut Comeback / Absolut Recycled |
Posted | Noviembre 2019 |
Sector Empresarial | Whisky, ginebra, vodka? |
Sinopsis | A limited edition bottle, however made in millions, designed to communicate that Absolut uses recycled glass when producing their bottles. |
Medio | Packaging Design |
Responsable de la creación | Mårten Knutsson |
Director ejecutivo de creación | John Lagerqvist |
Designer/Art Director | Fredrik Lindquist |
Director de cuentas | Johan Lundgren |
Responsable de cuentas de agencia | Sara Kindbom |
Strategy Director | Annika Rehn Frobell |
Senior Brand Manager | Isabel Erlingson |
Global Brand Manager | Galya Korukhchyan |
Manager Product Development | Carl Mark |
Senior Global Marketing Manager | Elin Furelid |