Título | Polar Bears |
Agencia | Ogilvy Worldwide |
Campaña | Polar Bears |
Anunciante | Ad Council |
Marca | Environmental Defense Fund |
Posted | Junio 2009 |
Sector Empresarial | Cuestiones medioambientales |
Lema | Help save the planet. Ride don't drive |
Filosofía | Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street artmade of recyclable plastic bagswith a relevant, global cause. |
Problema | Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it. |
Medio | Web Film |
Duración | |
Director del grupo de creación | Terry Finley |
Director del grupo de creación | Chris Mitton |
Responsable de conceptos / redactor | Jon Wagner |
Director artístico | Dustin Duke |
Productor ejecutivo agencia | Patti McConnell |
Productor de la agencia | Carrie Simon |
Realizador | Tim Godsall |
Productor de la productora | John Messner |
Montador | Geoff Hounsell |
Montaje | Lost Planet |
Worldwide Chief Creative Officer | Tham Khai Meng |