Björn Höglund
Art Director at Styra Kommunikation
Göteborg, Suecia
TítuloDefining Moments
Agencia
Campaña Defining Moments
Anunciante Swedish Radio
Marca Swedish Radio
Fecha de primera difusión/publicación 2015
Sector Empresarial Programas y cadenas de televisión y radio
Filosofía There’s a moment in every musician’s life that changes everything; the first time they hear themselves on the radio. When creating the 90 year anniversary film for Radio Sweden, we invited some of the country’s most celebrated musicians to recreate this magical moment. The film opens in Stockholm’s Saint James's Church in 1925, the time and place for the very first radio transmission, and we hear the Swedish Radio Orchestra play a song that seems familiar to us. We’re then taken on a journey through time, from 1925 to today, and we see a series of famous artists experiencing their own personal moments; magical things start to happen as they hear their song on the radio for the first time. By the end of the film, a relatively unknown artist takes the stage in the Berwald Concert Hall to sing the final chorus of the song, which we now realise is an orchestral arrangement of the iconic pop anthem “Music Non Stop”. Those in the know might know that this young man, Elias, has been predicted to be tomorrow’s big star; a subtle hint to the next 90 years of music coming out of Sweden. 
Medio Televisión y Cine
Duración
Banda Sonora Music Non Stop
Responsable de conceptos / redactor
Director artístico
Director ejecutivo de creación
Director ejecutivo de creación
Responsable de cuentas de agencia
DIRECTOR DE SERVICIO AL CLIENTE
Realizador
Director de fotografía
Productor
Productor ejecutivo
Director de producción
Montador
Montador
Online
Grade
Sound Designer
Performers
Compositor de música
Compositor de música

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